This ratio is another way to looking at the turnover ratio. Inventory remaining too long on shelf can be a symptom of pricing, out of date product or inadequate business promotion. Consider making the appropriate corrections.
This indicator demonstartes how quickly your inventory is moving from finished goods to sales by calculating the average length of your inventory period. Ideally, the average inventory period will be 20% higher than the industry average.
The perfomance of this ratio versus your peers indicates that you need to substantially increase your sales efforts. Some inventory may be aged and should be discounted to make room for more popular items.